new clients

brief branding questionnaire

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Please take time to thoughtfully answer the questions below. The information you provide here is vital to creating relevant and useful results. Don't worry if you are not sure of all the details — we will be happy to work with you to hone in on the perfect solution. At any point, please don't hesitate to contact us directly.

Be careful, avoid the curse of knowledge.

contact information

project overview

In addition to the logo, what are the desired deliverables for this project?

Is this project new design or re-branding?

organization info

Please describe your organization in a few sentences. Be sure to include products or services you provide.

What separates your organization from your competition?

Please describe your target market/demographic.

branding details

What is the exact wording as you want it to appear in the logo? Be case sensitive and aware of punctuation.

What is the overall tone you wish to portray with your brand? What should people feel when they think of your organization?

Summarize your above answer into at least 5 descriptive keywords.

Where will your logo be used and seen? Which application is the most prominent?

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