detailed branding questionnaire

In addition to the logo, what are the desired deliverables for this project?

Is this project new design or re-branding?

Who are the decision makers on this project? What is the turnaround time for making a decision?

Please describe your organization in a few sentences. Be sure to include products or services you provide.

What is it about you and your background that sets you apart for a special (niche) group of potential clients?

What separates your organization from your competition?

Please describe your target market/demographic. Pay special attention to their income, interests, gender, age, etc. If your organization is a business-to-business entity, what sort of companies are you hoping to attract?

How do people learn about your particular product or service?

What is the exact wording as you want it to appear in the logo? Be case sensitive and aware of punctuation.

Do you have a slogan or tagline? Do you want said tagline incorporated in the logo?

What's the story behind your organization's name?

What is the overall tone you wish to portray with your brand? What should people feel when they think of your organization?

Summarize your above answer into at least 5 descriptive keywords.

Where will your logo be used and seen? Which application is the most prominent?

Please provide a list of logos that you like and don't like (provide links if possible). What are the elements that you like or dislike about these logos?

Do you have any specific icons/symbols/imagery that you would like to associate with your brand? If so, please list them here.

Do you have any color preferences, or existing brand colors?

If you have any additional thoughts, please write them here.