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ACT-IAC sought a refreshed brand identity that would reflect its core values — collaboration, innovation, positivity, and partnership — while maintaining a professional yet approachable look. They also needed cohesive event branding for their flagship conferences, ongoing design support for a wide variety of programs, and promotional materials that would work seamlessly across print, digital, and in-person experiences.
We developed a modernized logo with a subtle patriotic influence and integrated letterform connections to symbolize unity. Updated brand standards and collateral carried this fresh, upbeat look across all touchpoints.
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ACT-IAC hosts various conferences and forums throughout the year, both virtual and in person; most notably, ACT-IAC’s annual Imagine Nation ELC conference. Since 2018, we have created the event’s full visual identity — including logo, color palette, imagery, illustrations, and design assets — and adapted it annually to keep it fresh. Additionally, we have developed the identity for their Emerging Technology & Innovation conference and various forums and summits.
The branding extends to:
• Promotional items
• Sponsor recognition materials
• Event signage and wayfinding
• Digital assets
Our designs balance creativity and functionality to ensure every element strengthens the brand, engages attendees, and creates a memorable event experience.
