CLIENT Case STUDY

WETA

Founded in 1961, WETA is the leading public broadcasting station in the nation’s capital and serves our community with educational, cultural, news and public affairs programs and services.

Animation + Video

E-Learning

Digital

Campaign

The ask

Description

READING UNIVERSE

Reading Universe is a free, award-winning literacy resource from WETA (PBS) that provides clear, research-based guidance for teaching reading and writing. Developed with the Barksdale Reading Institute, it offers classroom-proven strategies, instructional videos, and printable materials using a structured literacy approach for educators.